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The month of the year, the day of the week, and even the specific hour of the day can affect ad costs. There are a large number of factors that can affect how much your Facebook Ads cost, and bids are only one of them. This means that at any given time you have hundreds upon hundreds of other advertisers all going for the eyes of Facebook users.Įnsuring you have a good bidding strategy in place will allow you to remain competitive, and give your ads a better shot at delivery. If you don’t, Facebook will automatically calculate a bid for you based on your budget and how long you choose to have your ad run.Īs we mentioned before, it’s important to remember that this is an auction and you are bidding against every other advertiser on the platform. When you create a campaign, you can adjust your bid on the pricing and bidding section. However, you can set the odds in your favor by using smart bidding strategies. How Does the Bidding Process Work for Facebook Ads?īefore we go into costs, it’s important that we take a second to talk about the bidding process.īecause advertising on Facebook is more like an auction house than a guaranteed bet, there will always be a change in your cost that you cannot control.
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It contains all the 2021 benchmarks for Facebook Ad costs you see here, plus tips for how to understand the data.įree Download: Get the full report in PDF now! It’s 100% Free!
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Want a shareable guide for your colleagues or clients? Download our free e-book. We’ll also explain the top factors involved in the cost of advertising with Facebook and the steps you can take to reduce them.
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We’ll cover differences based on the month, day of the week, and hour of the day. In this 2021/2022 edition of our Facebook Ads cost guide, we’ll cover: If you are interested to know how much you need to spend to achieve your own targets, you can use our handy Ads Cost Calculator to do so. So buckle up because you won’t find Facebook Ads Cost benchmarks that are as comprehensive, precise, or based on as large a data set anywhere else.īefore you read any further, keep in mind that this article will not tell you exactly how much your specific campaign is going to cost, but it will give you some benchmarks to set your own KPIs. We’ll also include the previous year’s information to give you more historical context for your benchmarking. In this article, we’ll use this information to provide you Facebook Ad cost averages for 20 so you can budget for 2022. The truth of the matter is that how much you pay for your Facebook ads will vary depending on the month, day, hour, and location (and those are just a fraction of the variables at play).Īs an advertising platform, AdEspresso has managed over $636 million in ad spend. One of the most burning questions any advertiser asks themselves is: “How much do Facebook Ads cost?”Īs you’ll soon see, the only true answer is “It depends.”